words
worth
keeping
Pour the second coffee. We plan, write, and send the SEO articles, whitepapers, and newsletters your B2B SaaS buyers actually finish — the kind that stays open in a tab, gets forwarded, and quietly earns the demo.
seo articles that finish strong
1,500–2,600 words, researched like a beat reporter, built on a keyword map, and edited until every sentence carries weight. Each one ships with internal links and clean on-page structure.
whitepapers with heft
The long document your sales team actually sends. Source interviews, real data, and a narrative that holds — handed over design-ready for your team to typeset or ours to lay out.
newsletters people open
A twice-monthly letter that reads like a person leaned over and told you something useful — not another drip sequence. Written, built, and scheduled for you.
a living editorial calendar
One shared page you can read three months out — topics, target keywords, owners, and ship dates, all lit up so nothing goes dark. Only thing you track is what's landing next.
“good b2b writing doesn't shout. it leaves the lamp on and the door open.”— the house rule at Lantern & Ledger
how fast do drafts land?
First drafts arrive within 7 business days of an approved brief. Revisions come back within 3. Whitepapers run longer — we'll give you a dated map before we start.
who actually writes it?
The same small desk, every month. No rotating freelancer pool, no offshore mill — you'll recognize the voice from piece to piece because it's the same hands shaping it.
do you handle the seo research?
Yes. Keyword maps, search-intent clustering, internal linking, and on-page structure come baked into every article — not billed as an extra line.
what if a draft misses the mark?
Two rounds of revision are built into every piece. If it still isn't right after that, we rewrite from the brief at no charge — the lamp stays lit until you're happy.
how long is the commitment?
Retainers run month-to-month after a 90-day runway. Package work is a fixed scope, invoiced on delivery.
the content mill
- A new freelancer every month, re-learning your product from scratch.
- Keyword-stuffed drafts that read like they were written by someone who's never met a buyer.
- Volume for volume's sake — twenty posts nobody opens.
- You hand it over, then spend the weekend rewriting it yourself.
the lantern & ledger desk
- One team that reads your docs, tickets, and sales calls until it writes in your voice.
- SEO structure under copy a human would willingly finish.
- Fewer, sharper pieces — each built to rank and to be remembered.
- You approve a brief, then get your weekend back.
every draft is checked twice before it reaches your inbox — once for the search engine, once for the person reading at 9 p.m.
Two editors. Two passes. The same two sets of eyes, month after month.
editorial strategy
Maps the three-month calendar, picks the battles worth fighting, and keeps every piece pointed at a buyer, not a bot.
seo & research
Builds keyword maps, clusters search intent, and lays the internal-linking groundwork so the work compounds quarter over quarter.
longform writing
Turns interviews and data into articles and whitepapers with a spine — copy that reads clean out loud and holds to the end.
distribution & email
Ships the work where it's seen — newsletters written and scheduled, articles published, and a short note on what moved.
steady burn
$4,650/mo- 4 SEO articles each month, fully researched
- 2 newsletters written & scheduled
- Live editorial calendar + monthly recap
- Keyword maps & internal linking
full lantern
$8,400/mo- 6 articles monthly
- 1 whitepaper per quarter
- Weekly newsletter + reporting
one whitepaper
from $3,200- Source interviews + research
- Delivered design-ready
not sure yet?
Book a quiet half-hour. We'll read your current blog out loud and tell you where the signal is — no pitch deck, no pressure.
book an intro callthe read-in
The first two weeks are quiet. We read your docs, your support tickets, your recorded sales calls — until the words on the page sound like someone who works there.
the calendar
A three-month plan, keyword-mapped and dated, approved before a single word is written. You always know what's landing next and why it matters.
the ship
We write, edit twice, publish, and send — then hand you a short note on what moved. Rinse, repeat, compound.