the menu · what we make at the desk

what we
make

Not a rate sheet of word counts. A short list of things worth sending — articles that stay open in a tab, documents sales teams actually attach, letters that get read with the second coffee. Every one priced in plain numbers below.

A marked-up article draft under warm lamplight, red pencil edits and keyword notecards beside a brass lantern.
before it ever reaches your inbox

one article, start to signed-off

Here's exactly what the $650–$1,100 on the next list buys. No mystery billing, no stray “research hours” — the whole run, from a cold topic to a published page with links already in place.

  • 01Brief & keyword mapWe cluster the search intent, pick the angle a buyer would actually search, and agree the shape before a word is written.
  • 02Draft, read out loud1,500–2,600 words with a spine — every sentence read aloud so nothing clangs. SEO structure built in, not bolted on.
  • 03Two passes, two editorsOnce for the search engine, once for the person reading at 9 p.m. Internal links threaded in during the second pass.
  • 04Published & notedWe hand it over clean — or publish it for you — with a short line on what we expect it to move.
01

seo article

1,500–2,600 words, researched like a beat reporter, built on a keyword map, edited twice. Ships with internal links and clean on-page structure. The bread of the whole operation.

$650–$1,100 / piece
02

whitepaper

The long document your sales team actually attaches. Source interviews, real data, a narrative that holds — handed over design-ready for your team to typeset or ours to lay out.

from $3,200
03

email newsletter

A letter that reads like a person leaned over and told you something useful. Written, built, and scheduled — no drip-sequence autopilot. Priced per issue, or folded into a retainer.

$480 / issue
04

landing & product-page copy

The page that has to earn the demo. Message tested against how your buyers actually talk, structured to move them one scroll at a time. Scoped per page.

from $1,400 / page
05

content audit & keyword map

We read your current blog out loud and tell you where the signal is — what to keep, cut, merge, or rewrite, plus a three-month keyword map to work from. A good first handshake.

$1,650 flat
monthly retainer

kindling

$1,950/mo

For teams testing whether a steady drip beats a dead blog.

  • 2 SEO articles each month, fully researched
  • Keyword map to start, refreshed quarterly
  • Two rounds of revision per piece
light it up
most picked monthly retainer

steady burn

$4,650/mo

The core rhythm — enough cadence to compound, month over month.

  • 4 SEO articles each month, fully researched
  • 2 newsletters written & scheduled
  • Live editorial calendar + monthly recap
  • Keyword maps & internal linking
start with steady burn
monthly retainer

full lantern

$8,400/mo

For teams who want the desk running the whole editorial engine.

  • 6 articles each month
  • 1 whitepaper per quarter
  • Weekly newsletter + reporting
  • Quarterly content audit folded in
talk it through

Retainers run month-to-month after a 90-day runway. Package work is a fixed scope, invoiced on delivery — Visa, Mastercard, Amex, or ACH.

the house rule, on every line item

fewer, sharper pieces — each one built to rank, and to be read to the end by a human.

The same small desk every month, so the voice holds from the first draft to the fortieth.

repurpose pack

Every finished article spun into a LinkedIn post, a short thread, and a pull-quote graphic brief — so one piece earns its keep three times over.

+$320 / article

whitepaper layout

We take the finished manuscript and hand it back fully typeset — covers, pull quotes, charts set clean — a PDF ready to attach that afternoon.

+$900 / document

quarterly signal report

A plain-English read on what moved — rankings, reads, replies — and where next quarter's lamp should point. No vanity dashboards.

$640 / quarter
still deciding which to light

book a quiet half-hour

We'll read your current blog out loud and tell you where the signal is — no pitch deck, no pressure. Just a plain answer on which line above fits your quarter.

call book an intro call